See people through organizational intelligence

Kastanj collective: The research-centred change advisory.

The problem

70% of transformations fail

and leaders often fail to adress the pitfalls.

  • 01Change is planned in the boardroom but carried out by people who were never consulted.
  • 02Literature agrees, failing points doesn't involve technology. It involves people.
  • 03By the time the friction is visible, collective trust in the change is already gone.

Why transform at all?

Because standing still carries its own risk. Done right, transformation is how organizations stay relevant. The point is not to change for the sake of change, but to change in a way that is sustainable. As of 2026, Kastanj identify six external pressures requiring organizational ability to adapt.

Economic Volatility
Geopolitics & Supply Chain
Market Agility
Climate & ESG
Regulatory Directives
AI & Tech Disruption

Our calling

Rethinking change management

At Kastanj our mission is to reinvent transformation advisory. As such, we developed our own solutions to help organizations accurately make sense of themselves, and encourage clients to see people.

01

Ownership Intrusion

New mandates cut across established territory, and people quietly defend the work they consider theirs.

02

Identity Conflict

When change asks people to become someone they don't recognize, they resist to protect who they are.

03

Disconnected Goals

Teams optimise for their own targets, so the transformation fractures along the seams between functions. We've lost collaboration.

04

Translation Failures

Intent is reinterpreted as it moves sideways between teams, until the original change no longer survives.

Intellectual property of kastanj collective

Horizontal friction

The friction slowly killing your AI adoption, digital transformation, and other organizational overhauls.

You've been managing resistance in the wrong direction. Change management looks up and down the org chart: leadership pushes, employees push back. But in large transformations, the friction that actually stalls delivery runs sideways, between departments arguing over who owns what, teams whose expertise the change makes uncertain, and functions that simply can't translate each other's language. It rarely shows up in a steering committee report, because nobody is looking for it there. We find it, score it, and hand you a prioritized plan for fixing it.

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Change rooted in research

We are super enthusiastic about these papers especially, and recommend everyone from associates to C-suites to take a look.

  • Ybema & Horvers (2017)

    "Resistance Through Compliance" is one of our personal favorites. It shows how people can appear to go along with a change while quietly undermining it.

    Read the paper ↗
  • Alvesson & Sveningsson (2025)

    When taking a look at Changing Organizational Culture, we deeply recommend that you take a look at chapter 12 given its refreshingly practical take on cultural change.

    Read the paper ↗
  • Carlile (2004)

    How can change agents maintain innovation through transformation? Carlile's "Transferring, Translating, and Transforming" might provide you with a couple suggestions.

    Read the paper ↗
  • Dent & Goldberg (1999)

    The paradigm around "resistance to change" often come with a wrongful assumption of backwardness. This piece challenges the connotation and encourages a more nuanced understanding.

    Read the paper ↗
  • Lapointe & Rivard (2005)

    To Kastanj, this work is incredibly relevant as it employs a technology lens. Even for its age, it provides great explanations as to why so many AI transformations receive such poor adoption.

    Read the paper ↗
  • Holt et al. (2007)

    "Creating Readiness for Organizational Change" asks the critical questions: What is organizational readiness and how can we create and nurture it? A must-read for anyone preparing a transformation.

    Read the paper ↗
  • Ekholm, Näsström & Sylve (2026)

    This paper is one of kastanj's cornerstones. By introducing horizontal friction as a concept, it provides a framework for understanding how people resist change in ways that are not top-down. A critical and often overlooked perspective of change management.

    Read the paper ↗
  • Balogun & Johnson (2005)

    This foundational paper shed light on middle management as change recipients and social processes to discover that informal lateral interaction plays large roles in transformation. The findings raise the issue of the extent to which it is possible to manage evolving recipient interpretations during change implementation.

    Read the paper ↗
  • Bateman (1980)

    Ever considered the role that politics and power relationships plays in your organization? Bateman does and presents a model considering power, politics, and the games of organizational change, to help the practitioner increase the probability of successful change.

    Read the paper ↗

proven value proposition

Three-fold change strategy

Step 01

Audit

Because no two organizations are alike, Kastanj starts off by mapping and benchmarking manifestations, levers, and triggers specific to you. We developed Pulse, a proprietary tool that measures the failure patterns and identifies pitfalls for how and where change will stall.

Step 02

Enablement

Once established, we work with your leadership team to build a plan that addresses the pitfalls and leverages the levers. We help you understand how to communicate and implement change in a way that is aligned with your culture. Your opportunity to ground the transformation.

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Step 03

Facilitation

During the aftermath of change, it is key that teams stay aligned and that the transformation is not lost in translation. Cadence is our tool we developed specifically for this reason, helping you track and monitor change health crossfunctionally. A novel gamechanger.

Our capabilities

Forget numbers. Invest in your people, always.

We structure our offer to solve end-to-end needs, combining advisory and visibility, helping businesses taking the next step and facilitating independence.

  • Access and onboarding to Kastanj software ecosystem
  • A 360° audit of your organization's change practices
  • Cross-functional alignment and enablement workshops
  • Concrete action points and transformation strategy
  • Invitation to the Kastanj collective
  • Ongoing support and integrated AI advisory

Timeframe

6-24 weeks

Scope

We personalize proposals, find out more.

Explore offer
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Kastanj founders

Richard and Ludvig

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The kastanj advisory group

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We are particularly proud of the following client cases in which we played a role in succesful transformation

Client stories

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Receive a free consultation & start the journey of unlocking organizational intelligence.

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Get in touch

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